Customer Segmentation and Persona Development for Startups
"Customer Segmentation and Persona Development" micro-credential builds directly upon problem validation by teaching you how to deeply understand who experiences your validated problem.
This crucial skill connects problem validation with solution development by helping you segment your market and create detailed representations of your ideal customers. You'll learn to systematically identify market segments, develop detailed customer personas, and validate both through research and customer interviews. Master this competency to develop products and services that resonate with your target customers/users.
No Time Limit
Submit evidence anytime, no deadlines
Self-Paced
Progress at your own pace and schedule
2 Submission Quotas
Revised your submission with feedback
Overview
Note: This is the micro-credential in the “Startup Essentials" stack.
Competency
Learners analyze potential customers by conducting market research, creating detailed personas, and validating customer segments through direct engagement to ensure alignment with customer needs and characteristics.
How ?
Learners analyze potential customers by conducting market research, surveys, and interviews to develop detailed personas that represent key customer segments. They validate and refine these segments through direct customer engagement, ensuring alignment with real customer needs to guide product development.
Method overview
Customer segmentation and persona development process for target market identification involves five key stages:
- Market Research and Data Collection
- Customer Segment Identification
- Persona Development
- Segment Validation
- Segment Prioritization
How can you achieve ?
Learners submit the market research report, customer segmentation document and customer persona profiles to demonstrate the competency.
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Guidelines are now available in English
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Unlimited Access to Competency Guidelines
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2 Submission Quotas to Verify Competency
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Personalized Feedback
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Digital Badge
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Shareable to Social Network
Learning unit will be coming soon!
Currently, this micro-credential is available only with the Verify plan.
What will you get ?
Digital Badge
Customer Segmentation and Persona Development for Startups
Issued by KMUTT | You will earn this digital badge after you have completed this Micro-credential.
- Show your real works as the competency evidence
- Sharable with an attachment of assessor’s recommendation letter
- Verified by educational / industrial experts
Who is this for ?
Entrepreneurs, engineers, developers, or designers who need to understand their target customers/users deeply.
Who developed this ?
Dr. Tassaneewan Laksanasopin
Educator at Biological Engineering/ Assistant to the President for Innovation and Entrepreneurship, KMUTT
Expertise/ Experience: Early-stage startup founding, Design Thinking, Biomedical Innovation