Market Opportunity Assessment
This micro-credential equips you with the essential skills to analyze market potential and viability for new products or services. Master the art of quantifying market size and identifying lucrative opportunities, empowering you to make data-driven decisions for your entrepreneurial ventures or innovative ideas. Whether you're an aspiring entrepreneur, a seasoned professional seeking to launch a new offering, or simply curious about market insights, this competency is your gateway to success.
Overview
Note: This is the micro-credential in the “Startup Essentials" stack.
Competency
Learners are able to assess product or service viability through market size analysis and opportunity evaluation.
How ?
Learners analyze the viability and potential of their new products or services by assessing market opportunities, performing calculations, and comprehending market insights.
Method overview
Learn to do market sizing and opportunity analysis through the following topics:
- The number of potential market: TAM, SAM, and SOM
- Market size estimation techniques
- Tools for evaluating market opportunities
- Growth potential with industry trend analysis
How can you achieve ?
To verify your competency in market opportunity assessment, submit 3 artifacts as follows: reports of market size estimation, market opportunities, and market viability presentation.
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Guidelines are now available in English
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Unlimited Access to Competency Guidelines
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2 Submission Quotas to Verify Competency
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Personalized Feedback
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Digital Badge
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Shareable to Social Network
Learning unit will be coming soon!
Currently, this micro-credential is available only with the Verify plan.
What will you get ?
Digital Badge
Market Opportunity Assessment
Issued by KMUTT | You will earn this digital badge after you have completed this Micro-credential.
- Show your real works as the competency evidence
- Sharable with an attachment of assessor’s recommendation letter
- Verified by educational / industrial experts
Who is this for ?
- Entrepreneur for startup or Intrapreneurs who are looking to innovate and launch new products or services.
- Product Managers who want to enhance their skills in identifying market gaps and developing successful products.
- Business Students who want to learn practical skills for conducting market research and evaluating business ideas.
Who developed this ?
Dr. Tassaneewan Laksanasopin
Educator at Biological Engineering/ Assistant to the President for Innovation and Entrepreneurship, KMUTT
Expertise/ Experience: Early-stage startup founding, Design Thinking, Biomedical Innovation