Unique Value Proposition and Competitive Analysis
Crafting Value Propositions is a game-changer for aspiring entrepreneurs and business professionals seeking to make their mark in competitive markets. Gain the ability to create compelling value propositions that resonate with customers and differentiate your offerings from competitors. By learning to articulate your unique selling points and analyze market dynamics, you'll gain the critical ability to differentiate your offerings and establish a strong market position. Whether you're launching a startup, developing new products, or seeking to elevate your career, this micro-credential equips you with the essential skills to identify competitive advantages, communicate value effectively, and make data-driven positioning decisions. Invest in your entrepreneurial journey and unlock your potential for success.
No Time Limit
Submit evidence anytime, no deadlines
Self-Paced
Progress at your own pace and schedule
2 Submission Quotas
Revised your submission with feedback
Overview
Note: This is the micro-credential in the “Startup Essentials" stack.
Competency
The learner is able to articulate unique value propositions and competitive analysis.
How ?
The learner is able to craft compelling value propositions by conducting competitive analysis, identifying unique selling points, and aligning offerings with customer needs to differentiate their products or services in the market.
Method overview
Understand and craft value propositions and do the competitive analysis with the 5 actionable steps:
- Identify Target Market
- Perform Competitive Analysis
- Develop a Positioning Strategy
- Craft the Unique Value Proposition (UVP) and identify Unique Selling Points (USPs)
- Align and Refine Market Position
How can you achieve ?
Submit 3 artifacts to verify the competency: a competitive analysis report, a positioning map, and a value proposition canvas.
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Guidelines are now available in English
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Unlimited Access to Competency Guidelines
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2 Submission Quotas to Verify Competency
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Personalized Feedback
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Digital Badge
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Shareable to Social Network
Learning unit will be coming soon!
Currently, this micro-credential is available only with the Verify plan.
What will you get ?
Digital Badge
Unique Value Proposition and Competitive Analysis
Issued by KMUTT | You will earn this digital badge after you have completed this Micro-credential.
- Show your real works as the competency evidence
- Sharable with an attachment of assessor’s recommendation letter
- Verified by educational / industrial experts
Who is this for ?
Entrepreneurs, engineers, developers, or designers who need to effectively position their solutions in the market and communicate their unique value to customers.
Who developed this ?
Dr. Tassaneewan Laksanasopin
Educator at Biological Engineering/ Assistant to the President for Innovation and Entrepreneurship, KMUTT
Expertise/ Experience: Early-stage startup founding, Design Thinking, Biomedical Innovation